BB Cream: Really the "Best" New Thing in Beauty?

Essance's BB Cream. (Photo credit: JAY ZHANG)

A friend of mine was asking about "BB Cream" which is apparently an upcoming beauty trend from Asia. There are a lot of products that fall in this category, so I googled around and took a closer look at one of the first few that I found, that was talked about on blogs.  I think the ingredients speak for themselves, and I hope the time spent investigating this list is worth it at least to someone.

Here's a TRANSLATION of the ingredients in "Etude House BB Magic Cream SPF30 PA++":

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